Making sustainable frontrunners the norm.

At #SustainablePublicAffairs, we believe sustainability is about balance—achieving longevity through activities and innovations that are built to last. True sustainability requires a threefold approach: it must be competitive (economic angle), resource-efficient (environmental angle), and socially equitable (just transition). The European Union is uniquely positioned to bring these elements together, creating a foundation for long-term prosperity in the broadest sense of the word.
However, achieving market-led sustainability means empowering the most innovative entrepreneurs to thrive. To do this, the EU must allow the best-in-class—the ones who consistently do more with less—to set the benchmark for others. Much like a bell curve in academia, these sustainability frontrunners should shape the standards for the entire market.
We are a First-of-a-Kind Public Affairs Agency dedicated exclusively to helping the EU’s market-makers turn exceptional sustainability performance into the norm. By ensuring that those who outperform EU environmental norms can reduce their green premium and leverage their leadership as a competitive advantage, we aim to drive systemic change.
When we succeed, innovators thrive, the market strengthens, and the environment benefits. It’s a win-win-win. Let’s shape a sustainable future—together.
We exclusively work for clients on cases where they already outperform environmental norms. We then help make their performance the norm for the rest of the market. That way we make the environment better – while fostering policy-driven growth for our clients.
It is important to enable regulators to opt for market-driven sustainability – as sustainability is unsustainable if it is not a business case! The Draghi report on EU competitiveness underpins this in a big way!
For this, we abide by three values, without which sustainability can never exist: Positivity, Integrity and Autonomy.
#SustainablePublicAffairs’ is recognized as one of the best PA consultancies in Brussels. It has been awarded the best sustainability-focused public affairs consultancy in the world by Corporate Vision in the Global Business Awards 2023. Also, it is the first EU affairs agency to have its positive impact on environment and society certified by B Corp.
#SustainablePublicAffairs (B Corp)
P/A: #SustainableHub - Rue du commerce 72 | Brussels
+32 (0)4 70 12 16 48
info@sustainablepublicaffairs.com